Consider a Permanent Solution

While term insurance is extremely popular and economical, it is only temporary. Nevertheless, no one can truly predict what the future holds and everyone's financial story is different; term insurance alone might not be the best solution. There are good reasons to consider a permanent type of life insurance - including the potential for lifetime coverage. 

Your clients and prospects are the youngest and healthiest they will ever be today, and leveraging that now can pay off later. Help your clients keep their financial independence. Don't put them in the difficult situation of still needing life insurance coverage after the level term (or conversion) period expires and not being young enough or healthy enough to afford it. 

Let's use the example of Principal Financial's latest announcement to exit the individual life insurance market by end of Q3 this year... Most term policies have a guarantee of conversion, but there is no guarantee of what permanent products will be available to convert to. As carrier's pull out of the market, the permanent product availability becomes narrowed and potentially expensive. 

Help your clients understand the important features of a permanent life insurance policy. While permanent life insurance may be more expensive compared to term life insurance, keep their best interest on point. Discuss their options to determine the best balance of life insurance coverage for their unique situation.

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Rethink the Life Insurance Request for Its Purpose

The most requested type of life insurance is term because it is less expensive, but it is not always the right type of life insurance for every client. Advisors who only take the request and make the sale of term insurance without proper evaluation for the appropriate need are doing a disservice to their clients.  

In the event of an unexpected death, life insurance is more than standalone protection for family members; it is a valuable planning tool that should be part of an overall financial strategy for personal and business preparations. 

Definitely consider term insurance when it comes to limited budgets, short-term needs or supplementation for existing life insurance coverage. Young families with children are a great example of fulfilling the essential need of income replacement and mortgage protection. Meanwhile, term insurance has no cash value, renewal premiums are expensive beyond the level term period and extending or converting a policy may require additional medical or underwriting requirements, it's also important to take into consideration that each stage of life has different needs to protect.

Permanent insurance is less expensive than most people think, and it provides flexibility, lifelong coverage that can protect in sickness, early death and even living too long. Contemplate permanent insurance for its ability to accumulate value and complete a strategy. 

Trying to sell one life insurance policy that will cover all needs for their entire lifetime would probably exceed most budgets. So addressing the needs in a cost-effective and budget-friendly way may be a combination of term and permanent life insurance policies. 

Working with your clients to determine what type of life insurance is desirable and developing a plan tailored to their specific needs is important. Help them create a strategy that is best for them now and looking into the future. 

Get solutions to tailored life insurance here.