Get on Board the LOVE Train

A Greek word for selfless, sacrificial, unconditional love is Agape (pronounced uh-GAH-pay). The kind of love a parent has for a child. There is no question that our country could use more love these days, and February is the perfect month to perform some simple acts of love with your clients. 

Opportunity 
According to LIMRA research, one benefit that has come out of the pandemic is more Americans are increasingly aware of their need for life insurance. 60 million US households have little to no life insurance coverage and nearly 30% of survey respondents say they will likely purchase a policy in the next year. We are hopeful they will follow through and get the coverage they need to protect their families, however they may need a little push from their friendly insurance advisor.

Agape 
People want to protect their loved ones, and one of the best ways to do that financially is with life insurance. Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. Many MVP carriers participate in the industrywide awareness campaign. So, get on board the industry LOVE train by promoting the importance and power of proper insurance planning.

The Ultimate Way to Say, "I love you"

Life Insurance is Love Insurance, which makes February a perfect time to remind clients and prospects of their need for life insurance. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance. Life insurance is a promise to loved ones that they'll be protected financially even if the unexpected happens.

Since LOVE is the underlying theme, it's easy to reach out to your clients and prospects. Don’t miss this opportunity to help them understand that protecting those who matter most with life insurance is a great way to say “I LOVE YOU.”

Get LOVE Resources