As the industry promotes annuity awareness, June is the perfect
time for you to talk to your clients and prospects about annuities as a
long-term investment that delivers guaranteed income they can count on.
Who buys
annuities?*
• The average age (at first purchase) is 51
• Gender is 50/50 (females at 51%)
• The median household income is $64,000
• 59% of annuity owners are married
Many people underestimate how long they will live which puts a strain on personal savings and increases the likelihood of outliving personal assets. Retirees are living longer, healthier, and more active lives than generations before. Add the decreasing reliability of government and employer programs to provide sufficient income, and you have a retirement income gap that continues to grow for many Americans.
According to recent research, 40% of investors say that they are very interested in income products like annuities. Fixed annuities are a good fit for many consumers and a valuable addition to retirement planning because they offer safety, growth potential, tax advantages and lifetime income.
Saving for retirement is important, but it’s only half the battle. It’s important to talk to your clients about annuities as a strategy to help them maintain their standard of living in retirement.
*From the Gallup 2013 Survey of Owners of Individual Annuity Contracts this is the demographic make-up of an annuity owner
