Getting hippie at Coachella with MVP Financial!

Coachella Valley, Indio (Palm Springs), CA  
By Luka Erceg, Managing Director, Board member 

This weekend, I was roped into “chaperoning” seven graduating high school seniors to the all-American Coachella Valley Music and Arts Festival—in an RV! Good grief, what was I thinking?!   

“Coachella” is a modernized, rolled-up rendition of Woodstock, The Grateful Dead, and Burning Man. The inaugural Coachella festival was in 1999, coincidentally the same year when three great folks and a stellar team got their “hippie on” and founded MVP Financial Services.    

But back to the RV… 

My son sought to attend Coachella as a graduating “class trip” with friends— a well-earned graduation gift.  In an effort to economize, the plan evolved into an RV trip—another iconic American experience. I now know what it’s like to drive a one-bedroom apartment while sitting on a sofa, it’s actually pretty amazing. 

Like Coachella, MVP Financial was inaugurated in 1999. And much like the festival, it was born from a desire to do things differently. Many of the original team members are still with us today, having set out to challenge the traditional, high-complexity, big company approach to insurance. MVP Financial emerged with the energy, purpose, and a bit of that same free-spirited mindset of Coachella. 

Here’s a thought—call a client and check in on their “hippie!” It’s a fun way to spark a meaningful conversation about the great American experiences they value and how insurance can support those iconic moments for themselves and their families. I am sure we have some Deadheads and Woodstock veterans in your network—invite them to reminisce!   

Just remember, MVP Financial is here, as your all-American partner.  We don’t rely on buzzwords like “integrity,” “gen[eration],” “simplify” or “Ameri[can]” or gimmicks to demonstrate our value. Instead, we focus on delivering real solutions to our brokers with annuity, life, disability, and LTC insurance; and we back that up with real back-office support. 

Whether we’ve spoken recently or not, we’d welcome the opportunity to connect and talk “hippie” with you. We have a lot of hip-new technology, competitive products, and trusted carrier products & relationships to help you serve your clients better.   

Don’t stay tied to with other providers who simply “aim” for better results. Let us share with you how we can be your all-American “hippie” partner—so together, we deliver truly iconic results for your clients.  

MVP Financial Services 
Insurance at your service