True, If there were official rankings for public knowledge of all the themed calendar
dates in a year, Life Insurance Awareness Month would probably fall somewhere
between National Bath Safety Month (January, in case you were wondering) and Pet Peeve Week (October).This September marks the 12th anniversary of LIAM. While the event is well known among industry insiders, it’s barely on the radar for a significant portion of the general population.
If you look at the statistics, it’s startling how under-insured we are
in this nation, it should be our mission to have that life insurance conversation with every person we touch.
And that’s a lot of lives…
Here’s the bottom line: A majority of families have either no life insurance or not enough;
leaving them one accident or terminal illness away from a financial catastrophe for
their loved ones.
The questions to ask your clients are simple… What if you were suddenly gone and your
family had to manage on their own? When was the last time you did the math to make
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| MVP Financial Services, Inc. is a proud member of AimcoR Group, a national IMO. |
To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit LIFE Foundation coordinates Life Insurance Awareness Month. Each September, LIFE is joined in this educational initiative by more than 100 of
the nation’s leading insurance companies and industry groups.
Your client’s family financial future is too important to leave to chance.
Check out these websites for LIAM materials and resources:
This blog post was brought to you by AimcoR Group.
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