Unofficially: National Annuity Awareness Month

Just like other products in our industry, annuities could use some better understanding and attention too. Sponsors like the National Association of Insurance and Financial Advisors (NAIFA) and the National

Association of Independent Life Brokerage Agencies (NAILBA), are working to declare June as National Annuity Awareness Month (NAAM). A congressional resolution is needed to make it official in the Federal Register, which they hope to accomplish by June of 2015.

Educating the public and financial professionals of the important role annuities play in helping Americans plan and save for retirement is the primary goal of National Annuity Awareness Month. More and more people are using annuities for security in retirement to protect them from outliving their financial resources. Annuities are unique among the financial products available in the marketplace because they can provide retirees with a guaranteed lifetime income stream.

Throughout this month of June, trade associations will be providing educational materials and social media communications to get the word out about the importance of understanding annuity products in today's challenging economic time. You can take advantage of their efforts by joining in on the cause. Click here for a great place to start.