Making the Case for LTC Insurance

As we gear up for the end of the year push, November reminds us that LTC insurance is a very important part of the planning process. Long Term Care Awareness month is a great time to take advantage of the national campaign, and use it as your "excuse" to start the conversation with your clients.

As baby boomers enter their retirement years, many mistakenly assume government programs will meet their future long-term care needs. Since both Medicare and Medicaid have limitations and may undergo significant changes in the face of the growing federal deficit, now is the time to start having conversations with your clients about long-term care planning, the risk of depending on government programs, and how those programs differ from private LTC insurance. This educational approach will help position you as a valuable resource for your prospective clients. Read more.

 

To help you get started, MVP is hosting two LTC events next week. Our Glenview and Madison offices are bringing in Genworth LTC representative, John Gibbons, to discuss "Why NOT Positioning LTC Insurance in Your Practice Could Become a Liability Issue for you". Not only will you learn how to build a "Three Step Sales Process" into your LTCi approach and how to handle LTC objections effortlessly, but just for showing up you will be entered into a drawing to win a $100 restaurant gift card. 

MVP-Glenview   Tuesday, October 23rd at 8:30 AM North Suburban YMCA, Northbrook, IL   Register Now

MVP-Madison   Thursday, October 25th at 1:30 PM  Maple Bluff Country Club, Madison, WI Just added 1 hr of  WI CE to this session! Register Now