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| *Hot Topics,"Women and Philanthropy, Sharing the Wealth." To the Contrary hosted by Bonnie Erbe, PBS Online, 8/18/2012. |
In many American households, women are the primary decision makers and 53% of them are also the primary bread winners.* Women are focused on protection. They don't want to outlive their money and they don't want to be a burden on someone else.
When you are working with couples, it is extremely important to use words that reflect a shared need for protection and a joint effort in the decision making process. One million women become widowed every year in the United States and 70% of them change advisors after the death of their spouse.** Making all female prospects feel comfortable with you as a trusted resource will help to reduce that turnover in your business.
MVP will be hosting a Marketing to Women webinar with Prudential. You can learn more about this important market by joining us.
W E
B I N A R
D E
T A I L S
Date: Thursday,
June 19, 2014
Time: 9:30 – 10:30
a.m. CT
In the meantime, here are some great resources to help you get started:
* Source: Financial Experience and Behaviors Among Women, Prudential 2012.
** Source: Spectrum Group Study of Wealthy Women Investors, June 2011 and U.S. Census Bureau, August 2011 (Marital Events of Americans, 2009)
