We have all been there with a life insurance applicant. We want to believe that because our client looks healthy (and says they are), they will definitely qualify for the Preferred Best underwriting classification. So, we quote it. We compare all of the premiums, and the client chooses to go with the least expensive. We submit the application without giving it another thought.
Until... the underwriting process uncovers something that is not a
big deal in day to day living but is a concern from a mortality perspective.
So, now your
client has lost confidence in the process, and is upset because of the additional
underwriting that takes additional time. Plus, the premium is now higher than
expected!
Less than 10% of life insurance applicants qualify for the best classification, and we can help you work smarter by quoting the right classification the first time. We have a questionnaire that you can use at the front-end of the sale with your clients and prospects to avoid unrealistic hopes and limit the resulted disappointment.
Use our Underwriting Criteria Questionnaire to quote the right classification the first time without setting unrealistic expectations for the underwriting outcome.
