March is Women’s History Month, and there is no question that women have made significant contributions to our history. They also tend to care for everyone else by managing tasks for the people they love. Yet, far too often, they don’t plan ahead for their own financial security.
This could be because 75% of women feel advisors don't consider their best interest and are out of touch with their fiscal concerns. Most women believe advisors are too focused on selling rather than educating and they prefer a trustworthy resource whose first objective is to educate them.
So, what about a woman’s insurance and retirement needs? Women face unique challenges when it comes to planning for their retirement because it usually has to last longer. They are currently underserved in the financial services industry, many outlive men, and they control $14 trillion of personal wealth in the U.S. This is a huge opportunity for your business!
For the
month of March, make it your goal to help your female clients protect their
families, safeguard retirement and make financial decisions with confidence. Let them count on you as their trustworthy
resource. Be the change. Lead with education and the sale will
follow.
