What Are You Doing for Her?

March is Women’s History Month, and there is no question that women have made significant contributions to our history. They also tend to care for everyone else by managing tasks for the people they love. Yet, far too often, they don’t plan ahead for their own financial security. 

This could be because 75% of women feel advisors don't consider their best interest and are out of touch with their fiscal concerns. Most women believe advisors are too focused on selling rather than educating and they prefer a trustworthy resource whose first objective is to educate them.

So, what about a woman’s insurance and retirement needs? Women face unique challenges when it comes to planning for their retirement because it usually has to last longer. They are currently underserved in the financial services industry, many outlive men, and they control $14 trillion of personal wealth in the U.S. This is a huge opportunity for your business!

For the month of  March, make it your goal to help your female clients protect their families, safeguard retirement and make financial decisions with confidence.  Let them count on you as their trustworthy resource. Be the change. Lead with education and the sale will follow.

Get on Board the LOVE Train

A Greek word for selfless, sacrificial, unconditional love is Agape (pronounced uh-GAH-pay). The kind of love a parent has for a child. There is no question that our country could use more love these days, and February is the perfect month to perform some simple acts of love with your clients. 

Opportunity 
According to LIMRA research, one benefit that has come out of the pandemic is more Americans are increasingly aware of their need for life insurance. 60 million US households have little to no life insurance coverage and nearly 30% of survey respondents say they will likely purchase a policy in the next year. We are hopeful they will follow through and get the coverage they need to protect their families, however they may need a little push from their friendly insurance advisor.

Agape 
People want to protect their loved ones, and one of the best ways to do that financially is with life insurance. Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. Many MVP carriers participate in the industrywide awareness campaign. So, get on board the industry LOVE train by promoting the importance and power of proper insurance planning.